Artux’s Blog

Printable brochure can become a very effective marketing tool. Nowadays modern world becomes more and more digital every day. There is a great number of available software applications and tools which can be very helpful while dealing with you printable brochure. Here are the most popular of them ‘ Adobe Photoshop, Microsoft Publisher, Quark Xpress and Illustrator. If you have just launched your own business and your budget is limited, you may try to your own brochure. In order to perform with task there is no need to be a professional designer. In the Internet there is a huge number of useful and handy information. Feel free to check various on-line tutorials, blogs, articles and so on. Determine for yourself several key tips and start creating your first brochure. In order to make your work easier and more pleasant, here are several tips, which hopefully help you to make a nice brochure and finally print it successfully:

1.    Printing size. It is very important to know the printing size of your brochure from the very beginning. This common mistake happens everywhere. If you make your brochure for the first time, you usually have no idea what printing size is correct for your future brochure. It is necessary to be very careful while applying all printing setups. Sometimes it happens that the printing layout has to be returned to the client because the size was put incorrectly.

2.    It is highly recommended to leave some extra edge on your brochure layout. If you are familiar with the process of printing out brochures, you understand why it is very important. All brochures will be printed all together and only afterwards they will be slides to separate units. When your page has been cut, the coverage may have some ink on the edge. That is why in order to have the perfect look of your brochure memorize this tip.

3.    One of the most important tricks is the resolution. If you want your brochure look really professionally, it is highly recommended to use images of high resolution. They will be the best for your brochure success. The final resultant will be worthy to see. If you choose an image of a bad resolution, on your brochure it may look pixilated or blurry.

4.    All your images should be not less than 300 dots per inch. Usually all images which we can see on our computers are of 72 dots per inch. For watching on our computer monitors they are perfectly fine, but not for your business brochure, which is supposed to have a professional look. Only images of a high resolution will have the necessary sharpness. If you do not have such images, do not get upset. There are a lot of web sites which are ready to offer you stock images for your brochure. Some of them can be downloaded for free.